Suits and Sneakers | Let’s get those shoes

  Great shoes. Low price. What more do I need to say? This is an exciting time for my shoe loving brothers. As of September 1st Benjamin Daedfyshe will be rebranded as NobleSole. To celebrate our footwear making friends are blowing out their remaining stock at up to 70% off. Plus they are offering free … Continue reading

All you really need is a haircut and lengendary shoes

Some may feel that it’s the clothes that make the man. I think it’s a haircut and a great pair of shoes. Everything else just falls into place. I’ve always felt that a fresh haircut was important.  A nice cut can be a source of confidence because when you look good you feel good. I truly … Continue reading

How to wear it | Suits and Sneakers

How to wear it | Suits and Sneakers Hey, we’re half way through the year so I gotta’ ask, how are you doing on those resolutions? If you are like me you started off the year with a list of resolutions aimed at reinventing yourself. With one of the most popular resolutions being improving how … Continue reading

Planning a night on the town?

The bank’s annual charity auction is coming up this month. It’s a great opportunity to dress up and hit the hottest after-parties in the Big Smoke. These sky-blue Pierre Hardy 910 loafers ($606 CAD) would be perfect for a night out.  

Welcome to my shoe family Herring Chukka!

This week I welcome the Herring Chukka by Benjamin Daedfysch to my shoe family. I love the look the Herring Chukka. The herringbone tweed just looks smart in a chukka boot. Like the sage, old English college professor of shoes. Worldly and sophisticated. I can imagine it having long chats with my Chuck Taylors about … Continue reading

Don’t get me wrong. I love dress shoes!

I had an interesting discussion with my friend about my sneaker and suit post. The truth is some dress shoes are very comfortable. In fact some dress shoes are equally, if not more comfortable than sneakers. So I wanted to post about one brand that does it well. Cole Haan is one brand I can fully … Continue reading

Benjamin Daedfyshe Footwear giveaway closes December 17th

Just a reminder Benjamin Daedfyshe Footwear is giving away a pair of shoes! To win, simply ‘Like’ the Benjamin Daedfyshe Facebook page and fill out the entry form. You can also enter on Twitter by following @Daedfyshe and tweeting your favourite pair of Benjamins and your shoe size. Don’t forget to include #freebenjamins for your ballot to be counted. … Continue reading

Benjamin Daedfyshe Giveaway Coming Soon

Project 40’s first ever giveaway will take place this week courtesy of our good friends at Benjamin Daedfyshe Footwear. Check out the great shoes at and keep on checking Project 40 this week for the official launch of the Daedfyshe website and contest details.