Winter Topcoat Inspiration

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Daedfyshe Black Friday Sale | 4 Days Only

Benjamin Daedfyshe is once again holding a Black Friday sale! Selected styles are going for up to 55% off and this year Project 40 readers will get their very own  special discount! Use the coupon code PROJECT40 and loyal readers will get $100 off regular priced Daedfyshe sneakers. Now’s a great time to get yourself … Continue reading

Put on some socks guys…

It’s winter!

Movember | Are you ready

Movember is right around the corner. Do you know what mo’ style you’ll sport next month? I’m going with the ‘Beckham’ as pictured above. Wish me luck mo’ brothers.

The Clothing Alterations Guide for Men

Brought to you by the style team at Balani Custom Clothiers.   A man on the go will often choose to pass the opportunity to repair his own belongings over to a professional. It doesn’t matter whether it’s your car, home, or even your clothes. But making these repairs yourself can save quite a bit … Continue reading

New Shoe Giveaway | Addicted x Daedfyshe

Benjamin Daedfyshe has teamed up with Addicted Magazine to giveaway a pair of sneakers! The lucky winner will be able to choose from the Marlin in Scarlet, Tan or Slate. Click here to enter.

My First Men’s Style Interview

This little blog has come a long way in almost two years. Although I’m hardly an authority on men’s style, I’m always happy to talk about it. Until now no one has ever asked me to. So when I was asked to do an interview for a new men’s magazine I was a little surprised … Continue reading

Summer Style Inspiration

I love these pictures of John F. Kennedy enjoying the warm weather in Hyannis Port . He has such a strong and confident yet laid back style. The look is classic and simple. It’s definitely a summer style inspiration for me. Have a great long weekend Canada!

Sunshine Blogging Award

I have some exciting news! I’m honoured to announce that I have received the Sunshine Blogging Award from the good people at Attire Club! The Sunshine Blogging Award is awarded to bloggers who positively and creatively inspire others in the blogging world. It’s quite an honour. Thank you Attire Club. As a recipient of the … Continue reading

Becoming 40 | The Standards for the Modern Middle-aged Man

All men grow older but few men grow. I read that somewhere and it’s stuck with me ever since. Most of you know me as a confident, well-dressed, middle-aged guy with a balanced portfolio. That’s me now, but I wasn’t always that way. There were a few skills I needed to master and lessons I … Continue reading