Daedfyshe Black Friday Sale | 4 Days Only

Benjamin Daedfyshe is once again holding a Black Friday sale! Selected styles are going for up to 55% off and this year Project 40 readers will get their very own  special discount! Use the coupon code PROJECT40 and loyal readers will get $100 off regular priced Daedfyshe sneakers. Now’s a great time to get yourself … Continue reading

Put on some socks guys…

It’s winter!

The Clothing Alterations Guide for Men

Brought to you by the style team at Balani Custom Clothiers.   A man on the go will often choose to pass the opportunity to repair his own belongings over to a professional. It doesn’t matter whether it’s your car, home, or even your clothes. But making these repairs yourself can save quite a bit … Continue reading

My First Men’s Style Interview

This little blog has come a long way in almost two years. Although I’m hardly an authority on men’s style, I’m always happy to talk about it. Until now no one has ever asked me to. So when I was asked to do an interview for a new men’s magazine I was a little surprised … Continue reading

The LUMINA Chatham Tie | My Summer Favorite

Okay, I can’t keep this a secret anymore. My Lumina Chatham tie is quickly become my go to summer tie. Maybe even my favorite tie. This is the only article of clothing that I have which gets a compliment from someone every time I wear it. EVERY TIME! So many people have asked me about … Continue reading

Planning a night on the town?

The bank’s annual charity auction is coming up this month. It’s a great opportunity to dress up and hit the hottest after-parties in the Big Smoke. These sky-blue Pierre Hardy 910 loafers ($606 CAD) would be perfect for a night out.  

Now that’s bold | Oliver Peoples Bradford

Do you want to do something bold this summer? Stylist Brad Goreski, pictured above, certainly shows us what bold is all about. I’ve been on the look out for bolder eyeglass frames. These Oliver Peoples Bradford eyeglasses ($340) may be what I’ve been looking for.

The Peacock Effect | Redefining The Middle-Aged Man

We need a broader definition of what being a man is. I remember a female friend of mine many years ago trying to figure me out. She came to the conclusion that I was either a player or gay. I didn’t fit into her predetermined box of manliness. Why? Because I dressed well. Can you … Continue reading

Out of the Box: The Rise of Sneaker Culture | If Bobbito Garcia had a shoe museum it would look like this

I do have a bit of a love for shoes. To be honest my shoe collection would even make Carrie Bradshaw say “that guy’s got a problem”. (Yes, I just made a Sex in the City reference… so what?) I didn’t realize the full extent of the problem until the other day I caught myself … Continue reading


No it doesn’t feel like spring at all right now. But I’ll start the transition to brighter, warmer colors anyway in hopes of its imminent arrival. This year I’m turning to the Ledbury Purple and Navy Royal Starks to brighten up my spring. I love this shirt! But it’s a limited edition shirt, on sale … Continue reading